Type hierarchy
Our typeface is most effective when there’s a clear visual hierarchy. This page shows the relationship between the different levels of copy. The weights and styles shown here are approved for use in all our communications. Specific type sizes are determined by the size of the application.
Considerations
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- With the exception of eyebrow use, all hierarchy styles use sentence case.
- Italics should be used for publication titles or scientific references that need to be differentiated. They can also be used for emphasis within body copy.
- All type within our communications should be set left aligned.
- Type should be set in black or white.
- White/reverse body copy should be set in Off White, which is designed for use on black and gradient backgrounds.
Spread
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Cover
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