Punctuation guidelines

As a general rule, Micron does not use end punctuation in primary headlines, secondary headlines and subheads, or in section headers, except for the unique cases described to the right. In all instances, please note that in terms of capitalization, sentence case is used.

Title case vs. sentence case


Sentence case in headlines, secondary headlines, subheads and section headers is the Micron brand standard. The difference between title case and sentence case is as follows:

  • In title case, the first letter of each word in a statement is capitalized (e.g: This Is An Example Of Title Case).
  • In sentence case, only the first word of the statement is capitalized, like a regular sentence (e.g: This is an example of sentence case).

Headlines, secondary headlines, subheads, section headers

Do not use end punctuation in any headline-type of headers except in the following cases:
 

• The statement poses a question and therefore requires a question mark (e.g.: What Micron memory is best for you?)


• The statement is actually made up of two independent statements and therefore requires end punctuation for clarity (e.g.: The time is now. Now is the time. — do not leave off the period at the end of the second statement.)

Bulleted/numbered lists

Within a single bulleted list, end punctuation should be used consistently—avoid a mix of individual bullets where some have a period and others don’t. To achieve this, there are two options:


• Rewrite each bullet to be a complete sentence, and use end punctuation.


• Rewrite each bullet so it is not a complete sentence, and do not use end punctuation.

Callouts/pullquotes

Treat callouts and pullquotes the same as standard body copy — that is, in sentence case with the appropriate end punctuation.