Logo
Fluid, round and precise, our logo fully embodies the idea that we are always ahead of the curve.
Our logo combines fluid curves with precise terminals to create a dynamic representation of who we are. The one-color logo is our main brand logo as it is the most easily identifiable and its impact is not diminished with exposure.
Our silicon logo is reserved for high-tier digital assets.
One-color logo on white and dark backgrounds. Click to expand
One-color logo
Our white logo is an important part of our logo suite. It creates contrast against our backgrounds, making it easier for audiences to immediately identify our brand.
Use the white logo:
- on top of our gradients/black
- on top of our liquiform
- on top of full-bleed images
- to replace our light silicon logo at a width smaller than 200px
Use the black logo:
- to replace our dark silicon logo at a width smaller than 200px
- when our dark silicon logo cannot be used due to reproduction constraints
Click image to expand
One-color logo examples
Click logo to expand
Trademark
Our logo assets are available with and without the trademark. A trademark next to “Micron” (logo asset or in copy) should appear at least once on most touchpoints.
Exceptions
In digital content, the trademark may be omitted. Terms and conditions should be included elsewhere on the page whenever space permits, however.
- Exterior signage can omit trademarks.
- Promotional items do not require trademarks.
For digital applications, minimum size for the logo with a trademark is 200 pixels wide. When using the black or white logo with trademark in print, the minimum size is 1.75” wide (45mm). The trademark becomes illegible below this miminum size.
