Imagery
Our imagery style reflects our personality and visually communicates what we mean by enriching life for all.
Visit the Photography page to view and download all image assets
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Imagery styles
Our Imagery covers three main topics: people, abstractions and product. Our dark and light images capture moments of inspiration. Our portraits make our people the heroes and put them at center stage. Our abstract imagery can visually convey technical concepts. Our product Imagery elevates and celebrates our final products.
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People
Dark imagery
When our dark photography is used with a gradient in a curve frame it should be paired with our bright gradients to ensure there’s enough contrast to see the edges of the curve frame.
Our dark photography is focused on people in vivid color and conveys a sense of cinematic illumination. The imagery can be infused with the vivid Micron colors, adding richness and bringing all of our brand’s visual elements together.
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Light imagery
Lighter photography should be paired with our dark gradients to ensure there’s enough contrast to see the edges of the curve frame.
Our light photography also has cinematic atmosphere and illumination, but the colors are more natural. The captured moments are candid, and the lighting is warm.
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Portraits
Our portrait photography highlights our people, putting them at center stage.
Subject
- Diversity of people, with representation across age, gender and race
- Studio-based portraits with a black background
Body language
- Captures the individual personality
- Engages the viewer
- Is genuine and natural
Lighting
- Natural colors
- Cinematic lighting to add drama, depth and atmosphere
- Entire subject in focus
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Liquiforms
Our liquiform backgrounds are a key element in our visual toolbox.
Futuristic and seamless, these backgrounds symbolize our constant movement and evolution that put us ahead of the curve.
To ensure readability, always use white text over the liquiform, and place the text in the empty spaces.
The liquiform comes in four colors — inspired by our gradients — and in multiple crops with plenty of empty space for your messaging.
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AI imagery
Our AI imagery incorporates illumination and cinematic drama to present moments of inspiration and evoke a world of unlimited possibilities. Use AI images to emphasize Micron’s focus on the future and to reflect how our memory and storage solutions are at the heart of artificial intelligence, accelerating the pace of AI innovation to enrich life for all.
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Abstracts
Spatial abstracts
Our spatial abstract imagery helps visualize intangible concepts like 5G and AI.
It captures the thrill of progress and constant evolution.
Vivid colors, illumination, movement and energy are key visual components.
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Abstract
Material abstract
The vivid colors of our silicon wafers inspired our entire brand palette. We use macro photography of our semiconductors to highlight and showcase the beauty and precision of our products.
Macro photography and video are great ways to highlight innovation and illustrate abstract technological concepts. When selecting imagery, use color to your advantage by choosing pieces that complement your design and storytelling needs. Always use images with a purpose —whether as a visual metaphor or simply to help emphasize a key point or takeaway.
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Products
Manufacturing
Manufacturing and technology images and video illustrate the people, machinery and systems that are integral to our business.
Use these images to visually complement storytelling about the Micron process.
Our manufacturing images carry over our cinematic atmosphere and illumination style with a crisper and cleaner tone adjusted for our high-tech manufacturing environment.
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Imagery balance
Primary and hero product renders should be reserved for big hero moments.
To balance gradients with imagery, we recommend pairing lighter photographs
with dark gradients and darker photographs with bright gradients. This creates more contrast and eye-catching or attention-grabbing pieces.
Secondary imagery can also be used for covers and other primary communications when the subject matter calls for a more natural and candid look.
Editorial, naturalistic imagery added to the mix helps achieve an overall balance.
Product imagery follows the same balance rules. Hero product renders are reserved for big hero moments and can be followed by functional imagery that showcases multiple product or secondary product placements.
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