Imagery
Our imagery style reflects our personality and visually communicates what we mean by enriching life for all.
Visit the Photography page to view and download all image assets
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People
Dark imagery
When our dark photography is used with a gradient in a curve frame it should be paired with our bright gradients to ensure there’s enough contrast to see the edges of the curve frame.
Our dark photography is focused on people in vivid color and conveys a sense of cinematic illumination. The imagery can be infused with the vivid Micron colors, adding richness and bringing all of our brand’s visual elements together.
Subject
- feature a diversity of people, with representation across age, gender and race
- capture moments of inspiration
- show people either in their environments or in studio-based portraits with a black background Body language
- engaged, bold and genuine Lighting
- vivid colors, cinematic lighting with a prominent light source
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Light imagery
Lighter photography should be paired with our dark gradients to ensure there’s enough contrast to see the edges of the curve frame.
Our light photography also has cinematic atmosphere and illumination, but the colors are more natural. The captured moments are candid, and the lighting is warm.
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AI imagery
Our AI imagery incorporates illumination and cinematic drama to present moments of inspiration and evoke a world of unlimited possibilities. Use AI images to emphasize Micron’s focus on the future and to reflect how our memory and storage solutions are at the heart of artificial intelligence, accelerating the pace of AI innovation to enrich life for all.
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Abstract
Material abstract
The vivid colors of our silicon wafers inspired our entire brand palette. We use macro photography of our semiconductors to highlight and showcase the beauty and precision of our products.
Macro photography and video are great ways to highlight innovation and illustrate abstract technological concepts. When selecting imagery, use color to your advantage by choosing pieces that complement your design and storytelling needs. Always use images with a purpose — whether as a visual metaphor or simply to help emphasize a key point or takeaway.
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Product
Manufacturing
Manufacturing and technology images and video illustrate the people, machinery and systems that are integral to our business.
Use these images to visually complement storytelling about the Micron process.
Our manufacturing images carry over our cinematic atmosphere and illumination style with a crisper and cleaner tone adjusted for our high-tech manufacturing environment.
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Hero images
Our product hero images showcase our products in a majestic and futuristic way. They are renderings that have been carefully calibrated to mirror the lighting and colors of our primary photography.
Please contact the Micron Corporate Brand team at brand@micron.com for the appropriate artwork, review and approval.
Lighting
- White lighting on product face
- Subtle glow behind product
- Cinematic drama
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Functional renders
Functional product renders are used when we need to showcase products in a beautiful and heroic but pragmatic way. These renders are used in less dramatic settings when a lighter background or more realistic lighting is needed.
