Iconography

Our icons convey objects, actions and ideas at a glance. They’re a supportive tool in our expansive visual system that can be used across a variety of communications.


Visit the Icons page to view and download all assets
 

One color logo

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Primary colors


Our primary icons have a sense of motion and vibrancy and convey Micron’s constant innovation. The icons come to life when animated, so use our kinetic icons whenever possible.

Use these icons to visually represent an idea or object, to differentiate information and to guide and direct audiences.

Our primary icons should appear on black or white backgrounds only.

 


Gradient background and copy

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Secondary icons


Our secondary icons are designed to be straightforward and functional. They are built using the same design principles as our primary icons, using the same grid.

Like our primary icons, secondary icons incorporate geometric shapes, dynamic curves and sharp edges. However, unlike their primary counterparts, secondary icons are only black or white — they do not have color or shading. This monochromatic linework approach makes them more utilitarian and flexible to use.

Secondary icons can be placed over black, white, gray and gradient backgrounds.


Things to avoid

Don’t modify the icons.

Don’t combine or layer icons together to portray an idea.

Don’t use icons in unapproved colors.

Don’t place primary icons over a gradient background.

Don’t combine primary and secondary icons.

Don’t crop icons in a curve frame.

Don’t use secondary icons for a high-level brand message.

Don’t outline icons.

Don't use an icon as a group or program signifier.

Don't create a lockup with a group or program mark.

Don't create a lockup with our logo.

Don't make a new mark with our iconography.

Don't change the color of the secondary icons.

Don't add icons in email headers.

Don't add icons inside tables.

Don't add icons in simple charts and graphs.