Generative AI
Generative AI imagery is the creation of images using arti cial intelligence. Instead of searching a stock site, you type a description of what you want, and the system generates a new image based on your prompt.
AI-generation is powerful, but it does not understand Micron’s brand, values or visual standards unless we guide it carefully.
Please visit alias genai/ to find our Micron IT-approved generative AI tools.
When to use
Prompting
The basics
A prompt is simply the written description you give an AI to tell it what kind of image you want to create. Think of it as giving directions: the clearer and more speci c your prompt is, the closer the AI’s result will be to what you have in mind.
- More detail helps the AI narrow its interpretation
- Speci c context reduces randomness and visual errors
- Clear intent leads to images that feel purposeful, not generic
- Better prompts save time by reducing trial and error
- Strong prompting improves alignment with brand standards
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Prompt format
Imagine you’re standing in front of Leonardo daVinci's portrait of Mona Lisa and you’re trying to describe what it looks like to a friend over the phone. What are you going to say?
How are you going to describe the painting to your friend when they can’t see it? You might start by telling your friend, “It’s an oil painting.” And then you would probably go on to describe what Miss Lisa looks like, what she’s doing, which direction she’s looking and what the environment is like behind her. This series of descriptions is very close to how we write an effective text prompt.
Specificity
Being very specific with prompts leads to better results because AI relies entirely on your words to understand what you want to create. Clear details — such as the subject, style, mood or key elements — reduce guesswork and help the AI make more accurate decisions. When prompts are vague, the AI fills in the gaps on its own, which can lead to unexpected or unfocused results. Here are some examples
Large language models
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Image to text to image
This is a technique you can use to convert an existing image into a prompt, so that you can regenerate it to create an alternate version. This is particularly handy if you want to create an alternative version of an existing on-brand Micron photo.
Here are the steps:
- Upload a reference image to an LLM and ask it to describe the image as a detailed image-generation prompt
- Review and re ne the prompt for clarity and relevance. Make any updates to the prompt to implement specifc changes you may want.
- Paste the final prompt into your image generator to create the similar image.
Iterate by adjusting the prompt or requesting variations. It may take multiple trys to get the desired result. That’s the key with image generation, persistence is key!
Quick tips
- No need to use complete sentences. Simple phrases are often enough.
- Try using emotion and style words like “cozy” or “mysterious” to evoke mood.
- Longer isn’t always better. 175 words or less can be very e cient.
- Try not to use command phrases like “create an image of…” or “make me a…” These extra words are unnecessary, and they might add unwanted elements to your results.
- Commas and semicolons are great ways to keep text prompts organized and legible.
- Add asterisks around descriptions you want the generative model to concentrate on. (example: a *yellow* ower).
On brand imagery
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Our library
As a global leader in cutting-edge semiconductor and AI-enabling technologies, Micron sets the standard for innovation. Our marketing imagery must uphold that standard, communicating premium quality, technical sophistication and professionalism at every touchpoint. Check out our brand guides for on-brand visual guidance.
Here are some examples our own brand approved imagey (available on the Brand Portal) that showcase the quality that AI generated imagery should emulate.
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Avoid excessive purple
Micron’s purple is designed to be used sparingly as an accent color, mainly for navigation in documents and websites, and to add are to data visualization.
Micron imagery does not have to make use of the color purple. It does not make an image more on-brand. We encourage team members to avoid prompting for purple results when using generative AI – instead use words such as ‘neon’, ‘iridescent’ or ‘holographic’ to achieve a colorful and high-tech aesthetic.
Avoid AI slop
AI slop—low-effort, poorly prompted generative AI output—is harmful in the corporate world because it trades short-term speed for long-term brand damage. Generic visuals, inconsistent tones, and obvious AI artifacts quietly erode trust, making a company appear careless, inauthentic, or unserious about quality.
