Partnerships / Co-branding
We partner with many outside brands to co-sponsor different activities, events and programs. The relationships vary: sometimes the Micron brand leads, sometimes the other brand leads, and in some cases, the two brands are shown equally.
We want to represent our brand consistently in co-branding partnerships to maintain our brand equity and identity across materials.
Visit the Logos page to view and download all assets
Co-branding overview
Click to expand
As the leading partner
When Micron is the leading partner, our brand leads the communications. Our partners need to follow our branding criteria.
Logo proportions
As a guide, the partner logo(s) should be 60% of the size of the Micron logo.
Partner designation
An optional partner designation can be used to describe the partner relationship in more detail, e.g., ‘In partnership with’; ‘Exclusively with’; ‘A joint initiative of’, ‘In cooperation with’.
Layout position
Logos can be left aligned or bottom aligned on the page.
Click to expand
As an equal partner
In an equal partnership we can’t predefine who leads, but we can establish the right criteria to consider.
Note: in certain 50/50 partnerships, one brand may take the lead for commercial reasons.
For example, one brand may be better placed to attract target customers or more willing to invest in marketing.
In this case branding will follow the branding rules of the designated partner.
Logo proportions
The partner logos should be optically balanced to give each logo equal importance.
Logo positioning
The partner logos should be horizontally aligned through the center of the Micron logo.
Layout position
Logos can be on the bottom-left or bottom-right of the page.
Click to expand
As a minor partner
When Micron plays a minor role in a partnership, the partner’s brand leads the communications and the Micron brand follows the criteria set by the partner.
Partner designation
A partnership designation line should be used to describe Micron’s relationship and involvement in more detail e.g., ‘In partnership with’; ‘Exclusively with’; ‘A joint initiative of’; ‘In cooperation with’.
Click to expand
Multiple partners
When there is more than one partner listed, the size of the Micron logo will be proportional to the other logos of those who have an equal stake.
Layout position and clear space
Logos should be positioned at the bottom of the piece.
The clear space around our logo is based on the height of the letter “i” without the tittle (dot) from “micron.” Allow for double the minimum clear space when possible.
Click to expand
Awards
Awards are not considered a partnership and should be displayed as an award stamp or mark, not as a partnership lockup.
