Color palette


Data visualization color palette

Data visualization color palette

Background colors


Black and white are key colors in our brand identity. When we visualize data, it should be on a black or white background. The copy and call-outs should also be black or white.

Data visualization colors


Our data visualization colors are derived from our gradients. The accent color (Purple A) should only be used to highlight positive Micron data or other important information. The rest of the data visualization colors should only be used to color code charts and graphs.

Neutral colors


Use gray tints plus one of our data visualization colors to emphasize the most important data point in basic data visualizations.

Our darkest gray (A) and our lightest gray (F) may also be used to create fields of color for organizing or differentiating content.


Specifications and ADA

All our data visualization colors have been tested with typography to ensure our web-based design applications meet the WCAG 2.1 AA technical standards. The chart illustrates when background colors provide sufficient contrast to white or black headlines and/or text to meet standards.

These colors are not used as background fills but only as part of the data visualization graphs and charts. Use only white or black typography, with minimal use of our accent color to highlight information.

Accent Purple A

189/3/247 (RGB)
BD03F7 (HEX)
37/100/0/0 (CMYK)

Accent Purple A color

Blue A

32/68/255 (RGB)
2044FF (HEX)
100/63/0/0 (CMYK)

Blue A color

Green A

1/171/1 (RGB)
01AB01 (HEX)
93/0/100/0 (CMYK)

Green A color

Purple B

255/140/255 (RGB)
FF8CFF (HEX)
12/55/0/0 (CMYK)

Purple B color

Blue B

50/200/255 (RGB)
32C8FF (HEX)
69/5/0/0 (CMYK)

Blue B color

Green B

120/240/90 (RGB)
78F05A (HEX)
47/0/100/0 (CMYK)

Green B color

Gold B

255/190/30 (RGB)
FFBE1E (HEX)
0/30/100/0 (CMYK)

Gold B color

Purple C

252/202/250 (RGB)
FCCAFA (HEX)
4/25/0/0 (CMYK)

Purple C color

Blue C

150/250/252 (RGB)
96FAFC (HEX)
36/0/0/0 (CMYK)

Blue C color

Green C

182/252/180 (RGB)
B6FCB4 (HEX)
30/0/40/0 (CMYK)

Green C color

Gold C

255/236/50 (RGB)
FFEC32 (HEX)
6/0/88/0 (CMYK)

Gold C color

Neutral colors

Our neutral palette of grays, when used with one of our data visualization colors, emphasizes the most important data points in basic data visualizations.

Gray A

38/38/38 (RGB)
262626 (HEX)
77/67/53/82 (CMYK)

Gray A color

Gray B

77/77/77 (RGB)
4D4D4D (HEX)
59/51/40/63 (CMYK)

Gray B color

Gray C

140/140/140 (RGB)
8C8C8C (HEX)
41/36/28/44 (CMYK)

Gray C color

Gray D

191/191/191 (RGB)
BFBFBF (HEX)
23/20/16/24 (CMYK)

Gray D color

Gray E

230/230/230 (RGB)
E6E6E6 (HEX)
9/8/6/10 (CMYK)

Gray E color

Gray F

242/242/242 (RGB)
F2F2F2 (HEX)
5/4/3/5 (CMYK)

Gray F color

Semiotic colors

Our semiotic colors should only be used to signal “do” (semiotic green), “do not” (semiotic red) and “caution” (semiotic yellow) in data visualization. The green and red semiotic colors should never be used to color data points.

Semiotic Green

0/137/28 (RGB)
00891C (HEX)

Semiotic Green

Semiotic Yellow

255/222/0 (RGB)
FFDE00 (HEX)

Semiotic Yellow

Semiotic Red

236/11/0 (RGB)
EC0B00 (HEX)

Semiotic Red