Curve frame

The curve frame is a portal to the Micron world. It’s built from the DNA of our logo. The shapes of our curve frame come from the “m” and “o” in our logo. The frame is primarily used to contain imagery, but it can also be used to divide content in layout.

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Usage


The curve frame should not be overused. Reserve these shapes for hero moments.

These impactful shapes are likely the first thing that viewers will notice on brochure covers, website headers, posters or digital banners.

 

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Imagery placement
 

Use imagery from our image library in the curve frame. Imagery can include our selection of abstract images.

When the image includes a subject, the subject should be framed by the curve.

There should be contrast between the background and the image to make the curve frame visible:

  • Darker photography should be paired with our bright gradients. When choosing imagery, consider which tone and color palette best match the gradient.
  • Lighter photography should be paired with our dark gradients to provide enough contrast so the edges of the curve frame are visible.
  • Bright and colorful photography should be paired with our black background to emphasize the image.

Things to avoid

Don’t crop the curve frame so you can no longer see curvature.

Don’t add strokes or rules to the curve frame.

Don’t use the whole letterform to create a curve frame.

Don’t use more than one curve frame in the same layout.

Don’t allow the logo to cross the curve frame. Do so sparingly with copy and make sure there is enough clear space and contrast to keep type legible.

Don’t angle the direction of the background gradient in a way that creates hard breaks in the gradient colors.

Don’t crop out the face of the main subject.

Don’t use other shapes or change the shape of the curve frame.