Color

Our color palette creates a sense of harmony and motion that brings the crisp dynamism of our advanced technology to life. Inspired by the bright colors of our silicon wafers and their silicon foundation, our palette features vibrant gradients and metallic tones.

One color logo

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Primary colors


Black is our primary background color. It communicates depth, elegance and trust while enhancing the vibrancy of our gradients.

Bringing light and balance, we use white to organize content.

The vivid accent hue is our distinct brand color. We use it minimally but intentionally to highlight information specific to Micron and to draw attention to important information in applications like calls to action and digital buttons.

Dynamic and eye-catching, our gradients add movement and depth to our communications. They evoke a sense of constant motion and continuous evolution.

Gradient background and copy

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Gradient background and copy


Our gradients can be used as backgrounds for headlines, and sometimes for smaller copy. Text over gradients should always be white.

The hero gradient, blue dark gradient and bright gradients 2 and 3 can be used with any size copy. Use them as backgrounds for both headlines and text.

Bright gradient 4 works well for sustainability and wellness subject matter. You can use any part of it for headlines. The blue sections — not the green section — can also be used for smaller copy.

Bright gradient 1 is our brightest gradient. It should be used for headlines only, and no headline or text should be placed in the yellow area.

To add the right dynamism and vibrancy to our communications, our gradients should be used intentionally and balanced with our neutral backgrounds.

Color use

Itemized applications

Single gradient use

Lead with our hero gradient when only one gradient can be used, such as on bespoke assets or assets that will not coexist with other branded items. This gradient is also preferred for higher-tier communication.

Multiple gradient use

Add dynamism to our brand by using different gradients within a given set of brand applications. Cover pages, posters and social posts can be considered part of larger sets of branded material, so these applications should feature the full range of gradients.

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Gradient with imagery


When photography is used with a gradient in a curve frame, there should be contrast between the gradient and the image for the curve frame to be visible.

Lighter photography should be paired with our dark gradients to ensure there’s enough contrast to see the edges of the curve frame.

  • We can color match the gradient with photography.
  • Pair photography with a gradient that has complementary colors.
  • We can also use gradients to support a specific topic or subject matter. For example, we can use our green gradient for sustainability and wellness.

Things to avoid

Don’t overuse our gradients.

Don’t use a black background for a contentheavy page.

Don’t use multiple gradients at once.

Don’t recreate or change the gradients.

Don’t use the colors from the gradients individually.

Don’t place the accent color over a gradient.

Don’t overuse the accent color.

Don’t use the accent color in headlines or whole sections of copy.

Don’t use gradients for small copy (such as subheads, body copy, callouts or CTAs).

Don’t use our dark gradients for headlines or copy.

Don’t add dark imagery that blends with the dark gradient.

Don’t make the gradient travel vertically. It should always travel from corner to corner.

Don’t use bright gradient 1 in a headline on a white background.

Don’t place graphs on a gradient background.

Don’t use black type over gradient backgrounds.

Don’t make the gradient travel in a way that creates hard breaks in color.